The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The Ordinary is at the forefront of bringing transparent and honestly priced skincare to the world of beauty. The Ordinary is a brand from DECIEM, a Canadian-based, vertically integrated, multibrand company, known as “The Abnormal Beauty Company.”
DECIEM is a Canadian-based, vertically integrated, multi-brand company, known as “DECIEM” or “The Abnormal Beauty Company.” DECIEM is an industry disruptor with a consumer-focused approach. DECIEM’s portfolio includes The Ordinary, an internationally recognized skincare brand renowned for its honestly priced formulations, alongside other skin and body care ranges. DECIEM’s range of “functional beauty” brands and products are sold primarily through DECIEM-owned stores and retailer e-commerce partners, as well as its own freestanding stores.